Average Reviews:
(More customer reviews)This book profiles a number of successful wedding photographers, how they got started, and their styles of work and selling. I did get some helpful tips out of it and got to see some lovely photographs and album pages, but I wanted more how-to tips about planning photographs for and designing wedding albums, with information about the various computer programs available and the companies that sell wedding albums.
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Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album sales. Updated with the latest styles, this showcase of 15 top wedding photographers' work and business practices provides insight into each artist's creative process, client service skills, and album design. Information on album types and basic design principles is accompanied by tips for marketing albums, including creating a dazzling sample album, expertly preparing the images for presentation after the ceremony, and discussing the importance of the album as a memento to be cherished for a lifetime. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on á la carte images, and how to make networking and referrals generate additional business.
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